Privacy has always been a priority at Newbacon. The care and responsibility with personal data has always been in our DNA.

We are a Data-Driven agency and we know the value of data. For this reason, long before the LGPD existed, we have always worked with the aim of using data to improve the provision of services, experiences and relationships with our customers, partners and employees.

For what purpose does Newbacon process personal data?

In the same way that we offer CRM / Data-Driven services to our clients’ customers, this would not be any different at Newbacon. Here, your personal data is used to improve your experience throughout the relationship with us.

Newbacon collects information shared by the user when contracting and/or using our products and services. The data is collected by filling in the forms that we provide or through our collaborators.

Personal Data is collected when there is a commercial or professional relationship with us, and can be captured through our digital platforms or in direct contact with our employees. When you visit us, some Personal Data is captured at our reception to ensure security and access to services such as WiFi for example. We use image capture systems (Security Cameras) and also access control systems to environments.

PRIVACY POLICY

At Newbacon, we always value responsibility and respect for the Personal Data of customers, partners, employees and all people who access our digital platforms.

We have developed our Privacy Policy to provide you with clear and transparent information on how Newbacon processes personal data when using its websites, portals, products and services.

DATA COLLECTION

Personal Data is collected when there is a commercial or professional relationship with us, and can be captured through our digital platforms or in direct contact with our employees. When you visit us, some Personal Data is captured at our reception to ensure security and access to services such as WiFi for example. We use image capture systems (Security Cameras) as well as access control systems to environments.

In addition, our Site can shape the content offered to you according to your browsing choices. By making your access without disabling technologies, such as “Anonymous Identifiers”, “cookies”, you expressly choose this type of navigation exclusively focused on your interests and, therefore, authorize the storage of information through these technologies.

The information provided will be treated as confidential and stored securely.

HOW THE DATA WILL BE USED

The information you share with Newbacon is intended for the management, administration, provision, expansion and improvement of the experience on our Sites and Services, considering the possibility for the user to shape his navigation in relation to the data that is relevant to him.

DATA SHARING

Newbacon does not share the data you provide, with third parties.

DATA DELETION

If you no longer want your data to be used, contact the Newbacon team and request the definitive deletion of your information.

CHANGES/ALTERATIONS

Our privacy policy is subject to updates due to the commitment we have towards improving our services. We therefore recommend you consult it periodically.

ABOUT LGPD

The LGPD, an acronym that represents the General Data Protection Law, nº 13.709/2018, emerged to establish rules that offer more clarity and transparency in how companies collect, store, process and share their personal data, such as name, email address, phone numbers, for example.

Here are some basic concepts that will help you have a better understanding of the subject.

Bases of the Law

These are the legal premises that establish the model for compliance with the processing of Personal Data.

Personal Data

Any information relating to a natural person, which is capable of carrying their identification, such as: Full name, CPF, address, ...

Data Subject

You are the holder of your Data, that is, the holder is the natural person to whom the Personal Data refer. Whether as a client, partner, collaborator or user.

Consent

It is your authorization for the processing of personal data, consented through an explicit, clear, free, informed and unequivocal way for a specific purpose for which your data will be processed.

Sensitive Personal Data

It is any information relating to race/ethnicity, religion, political opinion, sexuality and genetic or biometric data (such as an individual's facial biometrics or DNA). They are considered sensitive data because there is a real possibility of misuse for discriminatory and harmful purposes to the individual.

In charge

The employee in charge of Personal Data Protection (Data Protection Officer). He is responsible for decisions related to the processing of Personal Data and has the role of mediating communication between the holders, the controller and the National Data Protection Authority.

Legitimate interest

Allows Personal Data to be processed, whenever the use is necessary to meet our legitimate interests, such as in the context of customer service and provision of services, in which it may be necessary for you to provide some confirmation of your Personal Data so that we have a guarantee of security and that it is not a fraud. Using the personal data collected for e-mail marketing purposes, for example, also falls within the legitimate interest of the controller. It is important that only strictly necessary data is used. In this way, both the legitimate interest of the controller and the integrity of the holder's personal data are preserved.

Treatments

Any and all activity with the data, from collection and storage to sharing and use. The complete cycle of personal data, therefore, begins with collection and ends with deletion or anonymization. The treatment cycle includes: collection, storage, consultation, use, sharing, transmission, classification, reproduction, deletion, inactivation, enrichment and evaluation.

Cookies

Digital technology where it is possible to transfer data to your browser (Browser), which allow us to identify your user, as well as your browsing profile and/or other information from your device. They are used so that we can better understand your preferences and offer you personalized products, services and experiences.

Cookies list

A cookie is a small piece of data (text file) that a website - when visited by a user - asks your browser to store on your device to remember information about you, such as your language preference or information login. These cookies are set by us and are called first-party cookies. We also use third-party cookies - which are cookies from a different domain than the website you are visiting - for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Performance cookies

These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and to see how visitors move around the website. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.